Brand applications Studio concept
Identity in use
The Creaovate identity applied to a simple stationery system, with consistent spacing and light and dark treatments.
About the project
How can a colorful identity feel considered on everyday materials? This study explores a simple stationery direction for Creaovate, using the supplied wordmarks and icon as the starting point.
- Created for
- CreaovateSelf-initiated studio study
- Discipline
- Brand applications
- Project type
- Studio concept
Who it’s for
A direction for Creaovate’s own stationery and everyday brand materials.
The approach
The color already lives in the mark. A neutral background, generous margins, and a small amount of supporting type keep the identity recognizable without adding competing decoration.
One identity. Two clear treatments.
The light and dark wordmarks serve different backgrounds while keeping the same proportions. The surrounding space stays consistent, so the applications feel connected even when their contrast changes.
What the work covers
- Stationery direction
- Light and dark applications
- Logo placement and clear space
- Supporting typography
From concept to application
Before production, the layouts would be adapted to final dimensions, paper stock, and printer specifications.
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